Femtech – The Segment With Enormous Unexplored Potential

There is no specific female-centric market or company, which deals with a women’s need. But, with Femtech the scene has probably changed.

Femtech (Or Female technology) is a concept applied to a category of software, diagnostics, products, and services that use technology which often focuses on women’s health. This sector includes fertility solutions, period-tracking apps, pregnancy and nursing care, and reproductive system health care.

It is ditching the taboo that is associated with women’s health. Femtech was started keeping in mind the ladies centric approach. It will not only enable brand loyalty but will also inspire future generations.

The Global Reach:

• By the year 2025, There will be more than 1 billion women who will experience menopause out of the population of 8 billion around the world.
• About 75% of women experience menopause symptoms like hot flashes and night sweats. This can reduce the quality of life for a woman and she may also feel moody.

According to recent research, it was estimated that women experience menopause symptoms 121% higher than the utilization of total health care resources. It also affected the overall work productivity of women.

There is an additional burden of menopausal women experiencing VMS that is approx 660 billion dollars globally due to loss of productivity. The combined total loss of productivity is more than 810 billion.

The Common Symptoms:

Menopausal symptoms are also associated with other conditions in the body. When the estrogen levels fluctuate in the body, it affects the heart as well. It also affects the muscles and results in overall cognitive decline. If the hot flashes are persistent, it increases the overall risk of developing cardio disorders in the body.

It also affects the bone. In fact, the average bone density of women decreases after the age of 50, it’s faster as compared to men. Menopause is not only a biological transition in the body but it is also a warning sign of chronic illness in a woman’s body. This is leading to increasing burden o healthcare globally.

Some Secondary Conditions of Menopause:

Women face a lot during menopause. An emotional burden makes them vulnerable to changes as well. Most women suffer silently on the issue and don’t even speak. Even developed nations fail to deliver the proper support for the problem of menopause.

In another recent survey, it was revealed that out of 60% of women who receive medical attention for menopause, 75% are left untreated. Self-treating can harm to an extent and most women resort to self-treating ways. Healthcare systems around the world lack that kind of medical attention that is required for treatment of menopause.

The Change in this Direction:

Women in their 40’s and 50’s are tech-savvy so they want a change in healthcare-related issues of women. Women know how to balance their life be it personal or professional. There has been a significant use of smartphones over the years. Digitalization of technology along with health is a strong issue today.

Femtech is constantly evolving, and innovations are being introduced in this area of healthcare to provide great support to problems related to menopause, periods and pregnancy. In the first quarter of 2019, there was massive funding in this sector so there is a change in this direction and a positive one.

Hormone therapy can give symptomatic relief from VMS but it can also increase the risk of stroke and cancer in the body. Bioidentical hormone therapies also have certain side effects. The Femtech industry has brought a positive change in menopause management. Through digital startups and health integration, women’s healthcare concerns will further change.

Femtech Companies that are Powering Women’s Healthcare Management:

– Rory

Rory started as women-centric health care company that costs 15 dollars as consultation fees. The best part about the company is it can make a personalized treatment recommendation. They recommend different treatments to women according to symptoms. The recommended treatments are valuable for hot flashes, sleep, vaginal dryness and loss of eyelashes.

They provide both OTC and prescription medicines according to your symptom of menopause. The cost of medicine is inexpensive so it is quite affordable as well. They deliver the medicines to woman’s addresses discreetly and quickly, so it is safe. The cost of medicine by this startup company starts at $13.

– Genneve

Genneve launched an online assessment for menopause and online telehealth clinic for the betterment of women. Women can take a telehealth appointment via video chat with the healthcare doctors in their particular state. Most doctors that provide this menopausal assessment are certified by the North American menopause society.

The company also provides video consultations to women for a set price. The company provides curated content along with nutrition advice for lifestyle consultations. The company was earlier an online content publication but now it only sells female healthcare and feminine products.If you want a personalized consultation on menopausal issues along with lifestyle recommendations then this is the perfect option for you.

New Technology Integration:

There has been integration with technology as well. A Silicon Valley startup menopause.aihelps to understand women’s health in a better way and also gives personalized OTC solutions for menopause problems. Women are open about feminine health problems today, be it menopausal health or breast care.

Femtech startups have made things easier for women. They no longer rely on traditional ways for treatments. Hormone replacement therapy can have side effects on the body. Recommendations from these startups can help to provide feasible health solutions to women without side effects.

The stigma that is associated with menopausal health has to be changed. Women and companies need to come in open to support the issue. Digital solutions can surely change the way things are taken care of.

Technology integrated with personalized approach can help many women deal with the problem of menopause. The biological transition will change the health care sector for sure at least for women.

Let’s Nurture, being an award winning ISO 9001:2015 certified custom mobile app development company offering end-to-end health and wellness solutions for healthcare industry like REVITA5 and Medcheck. Our approach towards health and wellness app development and mHealthcare solutions is enhance lives of the global community and overcome the similar issues being faced as of today.

For more details and queries, get in touch with us.

Voice Search and Automation: How It Is Impacting Traditional SEO

As we continue to move towards a completely hands-free digital world, how we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen” according to Forbes, as voice-only search becomes the new norm. This will drastically impact current SEO techniques, as voice search and automation will change how content is written, will impact ongoing SEO efforts, and it will narrow down target markets.

The Regions Where We Are Seeing the Most Impact Within SEO

Local Businesses Are Seeing New Opportunity.

According to Marketing Tech News, about 22% of voice search users are engaging with voice search to find local businesses near them using the “near me” search feature. This allows you to simply use your smartphone’s GPS, voice search “____ near me” and watch as the results pop up. You can search for anything from fast-food restaurants to specific stores to local chains. This provides ample opportunities for smaller businesses that would likely have little to no chance to appear on the first page of Google. How? Smaller businesses can drive awareness to their business by using comparison sites and local site directories to make their presence known without spending large amounts of their budget on traditional SEO techniques to rank on the first page of Google.

Content Must be Catered.

The content that is created for businesses will need to be optimized for customers and not search engines. When customers use voice search to find information, they will be using everyday language and slang rather than marketing jargon and as such, the content needs to reflect how your customers talk about your business. Otherwise, they will not be able to find you.

Semantics Matter!

When we talk about SEO, the topic often revolves around keywords, but there are also specific patterns to searches that occur. Google is working to deliver search results based on what someone is looking for and not just on the keyword. This is called semantic search and is becoming more important as voice search becomes normalized. A good example of a semantic search, where Google understands you, is when you are looking up movies in a specific city. You would say, “movies in New York (or whatever city), and Google likely knows that you want movies and times within that city, not movies about that city. Semantic search is critical going forward as people are going to use more conversational language in the searches they use and brands and businesses need to account for this.

Parts of Content Creation Will Become Automated.

Getting the most out of your content is critical in generating engagement, interest, and revenue while minimizing costs. One way of doing this is by automating parts of the content creation process, using machines to generate the content supply and then using the human touch to ensure the content is relevant for its intended use. Another part of this would be using machines to translate content or find the content in the user’s language when they access your website or blog. In automating part of this process, you can ensure that the customer is always receiving tailored content.

Your Website Must Be “Mobile-First”.

To put this simply, if your website looks wonky or doesn’t load quickly on mobile devices, you will lose out on customers and your rankings will plummet as a result. Having a mobile website is a must, especially with voice searches being predominantly done on mobile.

Our Digital Marketing Team can optimize your website and your content to make way for voice search. We can also help you gain and increase visibility on search engines. For more information, Feel Free to Contact Us now.

How Fintech is Helping African Nations Come into the Mainstream

Over the last decade, the Fintech landscape has grown by an annual rate of about 24% across developed nations within Europe, North America, and Asia according to an overview of market developments by EY.

As this growth has become amplified, we see Fintechs proving to have a considerable impact on the financial industry in the way of innovative, customer-friendly solutions that offer greater flexibility than current options provided by traditional institutions. While this works in developed nations, where the customer base wants flexibility, in underdeveloped nations like Sub-Saharan Africa, there is massive potential.

Here is how Fintechs are helping African Nations transition from being unbanked or underbanked to financial inclusion.

FinTech’s Are Providing an Alternative to Cash.

The biggest alternative to date is the mobile application, M-Pesa, which is a mobile phone-based money transfer, financing, and microfinancing service that was launched back in 2007.

It allows individuals to deposit, withdraw, transfer, and pay for goods and services with their mobile devices. When an individual sends balances, they use a PIN-secured and SMS text message to other users who can then redeem them as regular money. While there is a fee for sending and withdrawing money, it is small. This banking service is branchless, as banking agents are found at retail outlets or as airtime resellers, rather than as actual bank tellers.

African Citizens Gain Access to Fraud Prevention Using ID Verifications.

There are several spaces and regions within Africa, where intermediaries are inefficient, corrupt, and commit all kinds of financial crimes like fraud. An open ledger would not only replace intermediaries, but it can also increase transaction efficiency. Corrupt individuals would never be able to delete or remove transactions as ID verification would be used to track every transaction in existence.

The Blockchain is Being Used for Transparency.

With an open ledger like the Blockchain, all transactions would be recorded and be accessible to the public. This would allow individuals, companies, and departments to monitor their own funding, wealth, and investments without fear of crooked money coming in or out.

Citizens Receive Protection from Local Currency Fluctuations.

There are close to forty-one different currencies that serve the entirety of the African continent, and many of them are not easily converted from one to another. Plus, for anyone wishing to do business in Africa with these currencies are going to find that their value is quite volatile. For local citizens, currency fluctuations pose a real problem when it comes to buying and selling goods and services. Fintechs look to provide protection from local currency fluctuations by bringing in the blockchain and expanding access to finance via cryptocurrencies.

Fintechs Are Providing Alternative Credit Scoring and Lending Options.

While most Fintechs have been focused on bringing digital finance options into Africa, the next wave of Fintechs will be looking to bring critical services to the unbanked populations; namely lending, insurance, and wealth management. Fintechs are looking at bringing through alternative credit scoring and lending solutions to people within Africa who need to access loans and insurance policies, such as farmers and small business owners. With alternative credit scoring and lending, blockchain will reduce transaction costs and intermediation costs, helping citizens bypass the use of third parties or expensive verification checks.

While the three main markets for Fintech in Africa are Nigeria, South African, and Kenya, there are other Fintech markets growing in Uganda, Ghana, and Egypt which are focusing on providing specific financial services in investments and insurance. With this said, it is safe to say that the space is going to continue to grow at an exponential rate as the rate of innovation continues to skyrocket.

To know more in details, Let’s discuss!!

Up & Coming IoT Use Cases for Canadian Dwellings

While the Internet of Things has been creating a buzz across all sectors, including healthcare, workplace safety, and mental health, it has also been creating a lot of hype within the home appliances sector; primarily around smart home automation. Not only are the daily lives of families being made simpler, more efficient, and more comfortable, IoT networks in Canadian dwellings are completely changing how people live their lives. Being able to turn on your air conditioner before even stepping inside, to having your morning coffee brewed before you get out of bed, to listening to weather updates via voice-activated assistants while prepping dinner, are all fantastic innovations of an IoT smart home network.

But, what about enabling other areas of the home, like using smart snow removal machines during winter and incorporating a smart gardening system in the summer? Yes, those are viable options too and part of our list for up and coming IoT use cases for Canadian dwellings.

6 Smart Systems for Home Use That Are Sure to Be Well Received:

IoT Enabled Smart Garages:

Smart garages are not that far off, considering we have plenty of smart garage door openers at our disposal. A smart garage system would allow the driver to effortlessly control all aspects of the garage from both the inside and the outside of the space. You would be able to control the garage door and all electrical components that go into moving it, provide vehicle security when your vehicle is parked inside, and even include vehicle tracking so you know at a glance whether your vehicle is parked in the garage or is out and about. A smart garage system would require several components, including an Arduino Board, GPS tracker, Sonar Sensor, Laser Data, Motion Detector, Security Alert System, a 360-degree camera, two reflectors, a receiver and transmitter, and a laser shield. The system would be attached to an Android or IOS app that would allow you to open and close the garage, check security, and track the vehicle.

IoT Enabled Smart Gardening Systems:

While gardens are usually manually operated, an automated or smart garden would allow the user to monitor moisture levels, humidity levels, and overall temperature. The IoT system would check the moisture content of the soil, the intensity of sunlight, and process the data and send it to your notification system, most likely a smartphone. Components required to build a smart garden system would include a soil sensor for all of your plants, a Bolt IoT (allows you to control your devices), an LDR, Male/Male jumper wires, a mobile charger, and female header pins. You could also build a smart gardening system via a network module, which can be seen here.

IoT Enabled Smart Home Automation Systems:

This includes a wide range of devices within your home that is connected to the IoT network and enabled to act, reliably. This could be your smart coffee maker, your lighting system, or your washer and dryer. Home automation is also present in security and monitoring, such as video doorbells, security cameras, and door locks that automatically detect threats and act by sending alerts to homeowners. You can also automatically log network diagnostics for your cable television or Wi-Fi networks and use a smartphone application to troubleshoot and monitor their network health.

IoT Enabled Smart Kitchens:

Our kitchens will inevitably become quite smart, either by the way of electronics that chatter to one another or through appliances that provide us with information like the freshness of food items (smart fridge) or information on food mindfulness (Vessyl and Hapifork Utensils). As of right now, there are a plethora of smart devices that you can use within your kitchen to make it “smart” – think inventory devices like Neo, that hold dry goods, measures how much is left, and provides you with nutrition content of each service and automatically refills itself by placing orders through your specified online delivery service.

IoT Enabled Smart Snow Removal Machines:

Permitting that IoT continues to be advanced, we could see autonomous snow removal machines that manage both snow and ice removal on private properties like home dwellings. They would simply use a geo-map of the area and a GPS to get the job done and include a sensor in them so that if any object approaches them, they will stop moving and stay put until the path is clear.

IoT Enabled Smart Lawn Mowers:

Very similar to smart now removal machines, smart lawn mowers will also have a geo-map placed in them, sensors to detect obstacles, and a GPS that allows them to track their movement. They would simply be given the command to head out, and once in motion, use the geo-map to mow the lawn. Once the job was done, they’d come back and turn off. A timer could be used to help determine the length at which the mower runs for, or it could be programmed to only run through a certain area once or twice, before automatically retracting back to its starting position.

If you are looking to get a free quote from the best IoT company in Canada, then please contact us now for best-class IoT solutions.

Virtual Reality Creating New Entrepreneurial Landscape in Dubai

The ability to transport yourself to a distant location and experience new and thrilling sights from the comfort of your own home has exploded since bursting onto the global scene back in 2014. Yes, virtual reality has become one of the most revolutionary innovations in the past decade, presenting numerous opportunities to small and medium sized businesses as well as startups, to level the playing field and bring something new to audiences around the world.

This digital technology is changing how people live, work, and play in the UAE, enabling a new entrepreneurial landscape to emerge. Several entrepreneurs within the UAE have already made their mark on this VR market, providing VR catered experiences for businesses, mental health applications, and even digital solutions for top brands like Mercedes-Benz and Canon.

6 VR Businesses That Started In This New Entrepreneurial Landscape:

Giga Works:

 

Karim Saad, a Lebanese entrepreneur, decided to bring his passion for virtual reality filmmaking to life by establishing Giga Works. While he founded the company entirely on his own, he used virtual reality experiences that incorporate storytelling to get it to truly take off. One of his first projects was for Rainbow MIlk, a dairy corporation, in which he transported their clients to a dairy farm as part of a marketing endeavor for the company. Now, Giga Works is engaged in numerous marketing projects for clients across the Middle East. The company is best known for its Dubai Skiing Experience, which is a 360-degree VR program that allows customers to experience the indoor ski resort, Ski Dubai.

Pixelbug:

 

This company has quite an extensive portfolio, working for some of the largest companies in the world. Pixelbug offers virtual branding materials to clients who want to boost their audience engagement. Clients of Pixelbug include Samsung Gear and Oculus RIFT. They also have their AR application called ColorBug which allows children to play with coloring books in a whole new way.

TakeLeap:

 

This company has more than 200 clients across numerous industries, bringing user-driven VR experiences of all kinds to clients. From creating virtual spaces that allow homebuyers to see and experience different properties in the real estate market, to transforming employee user training for workplace environments that have dangerous occupations. Workers can still get the first-hand experience within a 3D virtual world.

Sfearia:

 

This business is all about using therapeutic VR experiences to help individuals face their mental health challenges head-on. As of right now, the VR application helps individuals who suffer from claustrophobia by pairing fear exposure with relaxation techniques. The application can be used in your own home which helps fight social stigma, helps customers save money, and allows them to embark on their journey of improvement at their own pace.

BSocial:

 

This company connects brands through customized digital solutions and has had some of the most prominent clients in the world, including Mercedes-Benz and Canon. They were one of the first Arab developers to create virtual applications for Oculus devices and even created a virtual platform to allow users to experience the sights of Mecca through Experience Mecca, a VR application. Within the first year, the Experience Mecca application had over 165,000 downloads.

Kiyany:

 

This startup brings immersive storytelling to a whole new level for communities across the globe. While it is best known for its interactive visual media projects, the company has worked on a wide range of virtual reality projects as well and is focused on developing 360-degree VR content. The most notable work is Flash, the first-ever VR short film created in the UAE.

Want to know more in detail? Let’s discuss it!