How Virtual and Augmented Reality Will Evolve and Impact Society in 10-15 Years

While we are constantly reminded that we have made numerous strides in technology over the last few decades, our actual ability to notice the changes that have occurred is minimal. This is because it doesn’t happen all at once or suddenly, but rather at a gradual pace that is hallmarked by small spurts. As we improve and adapt our technology, we don’t characterize them as revolutionary, except save for a few monumental breakthroughs.

For instance, our Wi-Fi speeds and availability have gradually increased, consumer trends shape functionality, and our smartphone devices change designs ever so slightly from year to year. Yet, we have gone from dial-up internet to a version of the internet that has incredible speeds and is accessible from almost anywhere in the last 15 years. The same goes for virtual reality, a concept that a few decades ago, only existed in science fiction literature. Now? It is evolving and will impact our society in the next 10-15 years and here is how.

Understanding What Virtual Reality & Augmented Reality Are:

Before jumping into how these two concepts will evolve and impact us, it is important to understand what they are and how they differ from one another.

• Augmented Reality: this is an interactive experience of a real-world environment that superimposes a computer-generated image on the user and their view of the real world. Essentially, the objects in the real world are enhanced by computer information across visual, auditory, haptic, and olfactory modalities. An example of this would be Pokémon Go’s AR mode, which places the Pokémon you are capturing into the image that your camera is viewing, so the real world can be seen behind it.
• Virtual Reality: this is a simulated experience that can be entertaining or educational and is a computer-generated simulation of a three-dimensional image or environment. This environment can be interacted with in a physical or “real” way by a person who uses special electronic equipment such as gloves fitted with sensors or a helmet with goggles. A commonly cited virtual reality system is the Oculus Rift and the HTC Vive, both of which are major sellers in the virtual reality market.

Another type of virtual reality is immersive, which essentially is a three-dimensional image that surrounds the user. It is often of a computer display or system. The main difference between virtual reality and augmented reality is that virtual reality replaces your vision and augmented reality simply adds to it.

How is Virtual Reality and Augmented Reality Being Used Now?

Unsurprisingly, the largest use of virtual reality and augmented reality is in the video game industry, where Oculus Rift headsets and HTC Vive Goggles are being used to create new user interfaces for old games like Elite Dangerous and Skyrim. However, it’s also being used in other industries as well like

• Aviation: virtual reality training is used to add an attractive alternative to living training with expensive aviation equipment. Pilots can virtually train for dangerous situations, to help them prepare for the live thing if it were ever to occur.
• Military: The military can conduct virtual raids to avoid putting lives at risk. They can also train against virtual opponents, increasing efficiency, combat prowess, and reaction times without heading to expensive training grounds.
• Medicine: Surgeons can train with virtual tools and transfer these newly found skills in the operating room. It can help make doctors faster and eliminate costly mistakes in life or death situations.
• Mental Illness Treatment: virtual reality can be used in treating post-traumatic stress disorders for veterans who need to confront challenges in a controlled environment. It can also help individuals who need behavioral therapy for phobias.

How Will VR & AR Evolve?

As VR & AR become more prevalent outside of the entertainment industry, we are going to see it evolve to fit into corporate business solutions, into the retail industry, and even into real estate. It is also going to impact our education system, as it will cause us to challenge and ask hard questions like how does one deal with those who have lost contact with reality and how do we help those who can no longer tell the difference between VR and real life? If VR and AR evolve so far as to allow us to fully live in virtual reality or society, then questions about how this will change our societal rule set are going to arise. We will begin asking questions about concepts that seemingly only exist in science fiction like we did when VR was written about decades ago.

For now, though, VR and AR will impact us in the following ways:

Virtual reality in the corporate environment will make communication amongst cross-office teams more real, and more immersive as teams will be able to interact face-to-face around a virtual table. Beyond this, training and hiring candidates can be done on masse through interactive 3D tutorials, minimizing and streamlining how time-consuming training is. Plus, a business can offer an unparalleled experience of their products to customers.

In the retail industry, trying before buying will be feasible and shopping for a new product will be easier than ever as you will have access to a comprehensive visualization of everything you need to know about it. Online retailers will be able to provide an interactive shopping experience, and there will be less abandoned carts as consumers can see how products look on themselves.

With real estate, you will be able to see how a home looks with 3D generated furniture, allowing you to truly envision how your home might look. Properties will be marketed better to meet the unique preferences of buyers, and you will no longer need to physically visit properties to understand what each space offers.

It is without a doubt that technology has been changing how we operate, but with the case of virtual reality and augmented reality, it’s going to completely change how we navigate our professional and personal lives.

Let’s Nurture, being the Top Augmented Reality (AR) App Development Companyprovides expert app solutions to our clients globally. Virtual & Augmented Reality Application development leveraging AR technology gives users an immersive experience into 2D and 3D graphics, video, and audio for a customer’s preferred brands as well as in-game development. It will evolve as a big IT Business Booster and the Impact the Society in 10-15 years.

For more details and queries, Feel Free to Contact Us now.

Virtual Reality Creating New Entrepreneurial Landscape in Dubai

The ability to transport yourself to a distant location and experience new and thrilling sights from the comfort of your own home has exploded since bursting onto the global scene back in 2014. Yes, virtual reality has become one of the most revolutionary innovations in the past decade, presenting numerous opportunities to small and medium sized businesses as well as startups, to level the playing field and bring something new to audiences around the world.

This digital technology is changing how people live, work, and play in the UAE, enabling a new entrepreneurial landscape to emerge. Several entrepreneurs within the UAE have already made their mark on this VR market, providing VR catered experiences for businesses, mental health applications, and even digital solutions for top brands like Mercedes-Benz and Canon.

6 VR Businesses That Started In This New Entrepreneurial Landscape:

Giga Works:

 

Karim Saad, a Lebanese entrepreneur, decided to bring his passion for virtual reality filmmaking to life by establishing Giga Works. While he founded the company entirely on his own, he used virtual reality experiences that incorporate storytelling to get it to truly take off. One of his first projects was for Rainbow MIlk, a dairy corporation, in which he transported their clients to a dairy farm as part of a marketing endeavor for the company. Now, Giga Works is engaged in numerous marketing projects for clients across the Middle East. The company is best known for its Dubai Skiing Experience, which is a 360-degree VR program that allows customers to experience the indoor ski resort, Ski Dubai.

Pixelbug:

 

This company has quite an extensive portfolio, working for some of the largest companies in the world. Pixelbug offers virtual branding materials to clients who want to boost their audience engagement. Clients of Pixelbug include Samsung Gear and Oculus RIFT. They also have their AR application called ColorBug which allows children to play with coloring books in a whole new way.

TakeLeap:

 

This company has more than 200 clients across numerous industries, bringing user-driven VR experiences of all kinds to clients. From creating virtual spaces that allow homebuyers to see and experience different properties in the real estate market, to transforming employee user training for workplace environments that have dangerous occupations. Workers can still get the first-hand experience within a 3D virtual world.

Sfearia:

 

This business is all about using therapeutic VR experiences to help individuals face their mental health challenges head-on. As of right now, the VR application helps individuals who suffer from claustrophobia by pairing fear exposure with relaxation techniques. The application can be used in your own home which helps fight social stigma, helps customers save money, and allows them to embark on their journey of improvement at their own pace.

BSocial:

 

This company connects brands through customized digital solutions and has had some of the most prominent clients in the world, including Mercedes-Benz and Canon. They were one of the first Arab developers to create virtual applications for Oculus devices and even created a virtual platform to allow users to experience the sights of Mecca through Experience Mecca, a VR application. Within the first year, the Experience Mecca application had over 165,000 downloads.

Kiyany:

 

This startup brings immersive storytelling to a whole new level for communities across the globe. While it is best known for its interactive visual media projects, the company has worked on a wide range of virtual reality projects as well and is focused on developing 360-degree VR content. The most notable work is Flash, the first-ever VR short film created in the UAE.

Want to know more in detail? Let’s discuss it!

Mobile Technologies Which Can Boost Your Diamond Business

Diamonds are Forever!! They are all we need to please us!!

Many of you will wonder if I tell you that Mobile app development and Diamond business can be a perfect match made in heaven, believe it or not!

As mobile technology advances further and further, companies’ reliance on them continues to increase as well. A diamond ring has been the hallmark of engagements and marriages since the De Beers mining company pushed the idea in the late 1930s and has remained as the pinnacle of affection ever since. On the business end, however, diamonds are among the most troublesome natural goods to deal in, simply due to the sheer variety of both the stones and jewelry they are set in.

With the use of modern technology, not only will it be easier to reach out to more people with your products, but the sale process, in general, will be more efficient and streamlined through the use of Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT).

Augmented Reality: Seeing is Believing

Whether a customer is shopping for themselves or for someone else, recent adaptations of augmented reality allow them to “try on” a vast array of rings and other jewelry, either in-store or right from their home. The credit goes to this amazing technology known as Augmented Reality app development.

Companies such as Diamond Hedge and Helzberg Diamonds have released in-store augmented reality experiences that allow customers to preview hundreds of ring designs on their own hands without the need for tracking each one down in their specific size and going through the arduous process of donning, and subsequently removing, each and every one. This innovative use of AR has allowed these companies to easily showcase more of their products to more customers and subsequently increased their sales dramatically. In addition to these, AR apps that make use of your smartphone’s camera have begun to hit the market in order to achieve the same goal of showcasing more products to more customers. Making use of these technologies will not only help your business to pull in more customers but also help make more sales with those customers.

We at Let’s Nurture, a leading custom web apps and mobile app development company, have designed and developed an AR-based smart retail solution for a virtual try-on to boost shopping experience.

Virtual Reality: An Out-of-Home Experience

If AR isn’t quite enough to grab a potential customer’s attention, then Virtual Reality might have the extra little push needed to guide them to your stock. With the use of VR, customers can see more than possible with AR alone, allowing them to preview more products, and even take a personalized, virtual walk through your store in order to do so. The virtual tour alone will allow customers to avoid unsavory situations of overwhelming quantities and pushy salesmen, increasing customer satisfaction, as well as the likelihood of them making a purchase. In addition to this, the use of virtual reality gives customers a much better idea of the sizing and styling of products over simply viewing them online, placing further incentive on sales for those just on the edge of making a decision.

The Internet of Things: That’s No Mirror

An obvious drawback of AR and VR is the equipment needed, even the minimally required smartphone, in order to showcase products. The Internet of Things could potentially change the market with a concept called a “Smart Mirror”, a mirror-like an object with the ability to showcase items much like AR and VR, but only requiring a customer to walk in front of it and select what item they want to see. Not only would this process be even more streamlined than any of the previous methods but would allow customers to adopt more natural poses while viewing items, effectively letting them see each item as to how it would appear in their everyday life. With a better idea of exactly how something looks, customers are even more likely to make a purchase and increase your overall sales. So far, smart mirrors have been limited to displaying things like the time, date and weather, however, this concept holds the potential to revolutionize both the AR and diamond industries.

Why Mobile Technology is needed?

Each of these technologies enhances your business in a different way, allowing customers to view more of your stock, as well as more easily make purchases by avoiding any hassles or inconvenient situations. By implementing any of these models properly, any business can reap the benefits of the increased traffic that will inevitably come with them. Although these systems are relatively new, they have already been proven to be an effective tool in the diamond market, increasing sales and customer satisfaction farther than almost any other diamond marketing strategy to date.

Be it an online clothing retail store, cosmetic store or a diamond store- AI-powered Smart Mirror can be developed using IoT based custom mobile application development. Today, many brick-and-mortar businesses are leveraging Smart retail solutions developed around such cognitive technologies. A one-of-a-kind smart retail solution for keeping audiences of all ages entertained and engaged while simultaneously generating ROI. Augmented reality software allows users to try on different products in real time, as a sort of “try before you buy” option.

If you have a wonderful idea and want to see off competition in the diamond market, Let’s Talk!